Does exactly what it says on the tin-Razeone are looking to exploit the gap in the uk hip-hop Market and Silver truly does have a commercial appeal about him-there is no doubt that this track would not be out of place in a club.
However, is there anything exceptionally different about this “uk version of hip-hop” and the mass imports we get from the US giants like 50 cent, ludacris, kanye west, Nas? - In the long term I can’t see Silver surviving clashes with goliaths such as the above even as good a producer ‘sermstyle’ seems to be-evidently shown from the dramatic, emotive, operatic like entrance merging with the shuddering beats in the background-I can’t help comparing this with the mammoth hit from Justin Timberlake featuring T.I. - “My Love”-produced by the commercial master-Timbaland. The difference between T.I. and Silver is the way in which the lines are delivered as T.I. comes across as a cheeky chappy he knows his lyrics aren’t raw and meaningful like Tupac or biggie-whereas silver glosses over a tough aspect of the music industry with no apparent grittiness or feeling in the lyrics admittedly there is a slight sadness emanating from the voice but I think the music carries the record.
This problem comes from silver’s background-he seems to be doing okay owns a coupla record companies and has been born into a prosperous family-“silver comes from “silver spoon”-he is one of the best drum n bass DJs in the world but i think his Bedford roots come through on this single-the most credible rapstars especially UK ones tend to have the husky harsh voice to evoke empathy but on top of that justify their record with lyrics from a real place-e.g. its hard to maintain a tough image when your using verses like:
“Wrote some dumb rhymes”
“Touch their love inside”
“I wanna be the man my mother would approve of”
I would have to say silver is nothing more than a pretender-making up a shammy rough background for himself to fit in, unfortunately he doesn’t haven’t a tag on the London grime artists who are not only lyrically blessed but have proved they can be commercial at the same time. Silver would get eaten alive by Chipmunk, shredded to bits by Kano and swept aside by Skepta.
Its reasons like this why I don’t understand what silver’s trying to do with this track-are you gonna be hip-hop/r n b and use cheesy lyrics or are you gonna rap from a real place.
Having said all this though-for what it is, it’s allright and would last a few weeks in the charts.
Review by Subhaan khan